Befrabjous = Sustainable Elegance

Essentially, sustainable elegance involves cultivating a capacity to see the world with a different eye, and being a generative element in the world. Befrabjous = Sustainable Elegance

Sustainable elegance is the willingness to use the least amount of energy to create the maximum effect. There are many different forms of sustainable elegance, since the concept can apply to almost every part of daily life.


By sustainable, we’re not just talking “survive or maintain”, we’re talking about thriving, where we actually grow and becomes something even greater. It is the willingness to see the beauty of the moment and the change we can create or generate. Thriving is Sustainable Elegance.


In our view being sustainable elegance is synonymous with awareness, choice, generosity of spirit, creativity and contribution, as it invites us to meet the needs of the current generation without compromising the ability of future generations to meet theirs.

Someone who succeeds at being sustainable elegance will live with awareness and function from a place of choice, just because they can, and because it would be fun for them. 

They live their life in a way that causes no damage to the planet, society, and enriches the environment instead of depleting it. They use resources with awareness and recognise what limitations are being generated with their choices. They commit to leave the planet as untouched as possible so that future generations will be able to enjoy the same high quality of life that we do today.

Imagine what your life would be like if you stopped functioning based on the limitations of this reality and began to generate your reality from sustainable elegance. 

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